🗺 Navigation & Outlines

Foundational Research

As the first step right after getting the stakeholders on board through the Kick-off Meeting w/ Client. It was time to run a series of exploratory foundational research to:

Generate an initial understanding of the field
Establish priorities
Explore needs and behaviors of the potential users

Gap analysis: Discovery

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c2f57efd-68ef-41e9-8379-d737d352c41c/oxk_elipse_small.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c2f57efd-68ef-41e9-8379-d737d352c41c/oxk_elipse_small.png" width="40px" /> After multiple meetings with stakeholders to gather the requirements, it was time to replace all open-ended brainstorming with a structured process that leads to more ideas, clearer decisions, and better outcomes.

Analyzing gaps between the existing design and the desired version based on problems, needs, requirements, and product contexts to uncover potential opportunities.

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Lightning Decision Jam (LDJ)

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c2f57efd-68ef-41e9-8379-d737d352c41c/oxk_elipse_small.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/c2f57efd-68ef-41e9-8379-d737d352c41c/oxk_elipse_small.png" width="40px" /> As the Lightning Decision Jam LDJ suits best the pace, the timeline, and the scope of the project, I decided to run an (LDJ) workshop internally with 2 technical team members, 1 Business development, and 1 with digital marketing background.

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Defining the goal
- What's moving us towards more users on Rattibha?
  - Writing each positive element on a green sticky note
Capture problems
- What's holding us back from achieving more users on Rattibha?
  - Writing each problem on an orange sticky note